Developments in Shisha

 Trends in Hookah Dissertation

Farming of the Smoke cigarettes in Style

" Nobody stops smoking, a smoker's a smoker if the chips happen to be down”. Dwight is classified by Jackie boy from this dialogue coming from Sincity (2005) as a category 2 person. There are several types of smokers, one that smokes out of habit no matter what; the other who have smokes when the chips will be down plus the third most important category of people who smoke and, as far as the bars and pubs are involved, are the kinds who smoke socially and get attracted to the ‘cool' side of smoking. A few years ago, the pubs and the bars in Delhi and Mumbai experienced a major danger of the loss of customers, particularly the students whom frequented their particular joints in large numbers to drink and smoke cigarettes and have a jolly very good time, because smoking was banned in public places. It became hard to attract the category 3 smokers as they also have an option from the comfort of their home or perhaps hostel areas, where they can puff apart to glory without any dread. This want of wise marketing or possibly a blue-ocean strategy started a rage which will we now call up as The Hookah Pubs. The water water induced by hookah, also known as ‘Sheesha' or ‘Nargila', makes the smoke fewer irritating and may give a false sense of security. The possible lack of awareness of the truth that hookah involves 40 to 90 inhalations in the 40min program and is seventy times even more damaging than a normal cigarette was cashed upon, and with a few sofas thrown here and there, a perception was created among young people that shisha with tikka and alcohol is the most trendy way of get with a number of friends. This has been projected being a totally new concept and signifies the rebirth of the auld hookah tradition in India. Over the past two years, there has been a huge increase in the number of hookah bones all over India, and also the world. The US, Canada, India, Pakistan and the Middle East feature quite a few shisha bars as a method of attracting the youngsters. Within a recent exploration by Khalid-Alijarrah (Dec 09'), out of the 235 students with an...



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