Table of Contents
Appendix A 1-3
Seeking the most effective and efficient strategies to communicate with the target market by using a variety of mass media, and applying an intensive circulation strategy allowed us to appreciate our objective and become the industry share innovator in the Practise marketing video game. In the game i was able to choose the advertising that reached the most urban relevers, which was each of our target market. The advertising and marketing allowed all of us to getting awareness with our target demographic, although also consist of demographics. As our item awareness grew, we started out selling more product and making even more revenues. The increase in earnings allowed us to continue to include more programs of promoting, again elevating awareness and increasing each of our market share in the game. Performance
Our approach was to getting market share simply by increasing consciousness through advertising. Below are two charts. The first graph shows the marketing costs of each group during the video game; our costs are outlined by the orange line. The 2nd shows the marketplace share of each team throughout the game, systems market share is definitely highlighted by the orange through this chart. A lot more we added to our advertising, the larger our market share grew. Market Share
There is a similar topic with our Lender balance, Revenues and Net income (with exception to the previous turn if a feature was mistakenly added, causing each of our net profit to be lost). Our team is highlighted by orange colored.
We did accomplish each of our goal of gaining charge of the market. There were a steady slope of business throughout the game. We completed the game with 47% in the market share. We had a large recognition in the Metropolitan Commuter market as well as recognition in other demographics. We were placed 1st place 14/17 transforms.
Target Market Decisions
All of us chose City Commuter to be our...