PRICE & OPPORTUNITIES: Luxurious Market Strategy: Strengths: 1 . Focus on technology and advancement. 2 . High quality coffee service provider. 3. Nespresso Club. some. Customer Service 5. Recognition by International company of coffee. 6. Willingness to take raise the risk. - Administration support several. Well trained revenue representatives to get the coffee brewers.! Weakness: 1 . Image of Nestle on Nespresso. 2 . Common awareness rate was below 5% inside the international market 3. Permeated less than 1% of the house maintain. 4. Low return on investment in the marketing initiatives. 5. Nespresso system was more expensive than alternate coffee. Opportunities: 1 . Just like they will entered the airline market, Nespresso can easily consider diverse luxury market segments (e. g.: Luxury Private yachts, etc) installment payments on your Penetrate the International industry to increase consumer bottom as the market share is only 23%. Dangers: 1 . Reachability of the product. 2 . Alternate substitute of Nespresso -- competitive Italian and many other brands in the market. Suggestions: 1 . Nespresso should spread across luxury segments such as Yachts, Luxury cruise Liners, non-public charter air carriers 2 . To introduce Nespresso concept in North American marketplaces by establishing hip, trendy coffee pubs in top rated cities of North America. Pertaining to e. g.., New York City, Arkansas, Los Angeles, etc
Justiп¬Ѓcations pertaining to point 1 in Chances: 1 . To target international high net worth individuals. installment payments on your To increase revenue and consumer bottom. Justiп¬Ѓcations for point a couple of in Options: 3. The expansion in demand for European way of life in delicacies and fashion in the United States. some. Considering the growth and popularity of other coffee shops including Starbucks, similar concept can be applied to the high end Nespresso.